GreedyGame

GreedyGame is a native advertising platform for mobile games and apps. The company was founded in 2013 by Arpit Jain and Arink Verma, and is currently based in Bangalore, India.
History
Following his graduation from IIT Ropar, Arpit Jain, CEO of GreedyGame, worked with PayPal Innovation Labs at Chennai and spearheaded social entrepreneurship projects such as Laborchowk and FarmFresh at Enactus, a social entrepreneurship society co-founded by him. This is where he met co-founder and CTO Arink Verma, also a student of IIT Ropar, and they started GreedyGame when Verma was in his last semester.
GreedyGame raised funding from the Department of IT (Government of India) through IIT Ropar’s E-cell. In February 2014, it was one of the seven startups to be incubated at the TLabs startup accelerator in Noida. Following this, Google for Entrepreneurs’ Blackbox Connect Programme chose GreedyGame from a pool of more than 1500 technology startups to be a part of a two- week Silicon Valley immersion programme.
In 2015, the company moved base from New Delhi to Bangalore, widely termed as India’s Silicon Valley and is currently headquartered in Koramangala, Bangalore.
Concept
GreedyGame is a mobile advertising platform that enables branding on the mobile space. From its conception, the company has been tackling the issue of intrusive ads within mobile games that hampers the game experience.

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