Lars Helgeson

Lars Helgeson is an American Author and Entrepreneur.

Education

Helgeson earned Bachelor of Science and Master of Science degrees in Mechanical Engineering from Rensselaer Polytechnic Institute in Troy, NY. He also has an MBA from the Robert Anderson School at the University of New Mexico.

Career

In 2000, Lars Helgeson co-founded CoolerEmail, a provider of web-based HTML e-mail marketing solutions that enable companies to send e-mails and track recipients’ responses.

He launched GreenRope in 2010. GreenRope is a web-based platform that combines CRM, contact management, email marketing, calendaring, sales automation and social media management. It is a Business Operating System, a cloud-based platform that consolidates a company's sales, marketing, and operations.

In 2017, Helgeson published CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, he covers strategies and tactics that make a successful CRM.

He served in the United States Air Force for 4 years, working in the Air Force's space test program, Air Force Research Laboratory, and Ballistic Missile Defense Organization.

In 2015 and 2017, Lars has been a finalist multiple times for the San Diego Business Journal's Most Admired CEO and Information Technology Executive of the Year, and a finalist for San Diego Magazine's Top Tech Exec Award. Helgeson has also been named a Top Ten Most Inspiring Leader in Sales Lead Management Software by the Sales Lead Management Association for the second consecutive year.