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YoungLA
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YoungLA is an American apparel brand based in Los Angeles, California, known for its focus on fitness and lifestyle clothing. Established in 2014, the brand caters to both men and women, offering garments that merge athletic functionality with streetwear aesthetics. History YoungLA was founded by brothers Gurmer and Robby Chopra. Starting as a small-scale operation, the company initially sold fitness wear through online marketplaces like eBay and Amazon. Their initial product line centered around bodybuilding shorts, which helped establish YoungLA's presence in the fitness community. The brand's expansion can be attributed to effective social media marketing strategies, which included collaborations with fitness influencers and athletes. This approach significantly increased YoungLA's visibility and sales, particularly noted in data from 2022 which showed a substantial rise in Earned Media Value. Marketing and influencer partnerships YoungLA has leveraged partnerships with notable figures in the fitness industry such as Arnold Schwarzenegger, Joesthetics, Bradley Martyn, and John Skywalker.<ref name=":0" /> 
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