Bert Martinez

Bert Martinez (born October 23, 1962) is an American entrepreneur, author and motivational speaker. He became known through his business articles and books, Ready, Aim, Excel!.
Martinez writes about subjects such as sales, overcoming fears, persuasive communication, and marketing. Martinez began his career selling health club memberships in Houston, Texas.
Martinez frequently appears as a marketing pundit for media organizations including Fox News, CNN, Inc. Magazine, and Business Week magazine, as well as Newspapers, Radio programs, and Internet media worldwide.
Early life
Martinez was born Berto Martinez in Havana, Cuba during the Cuban Missile Crisis. His family left Cuba and moved to Madrid, Spain, Puerto Rico, Miami, Florida, and eventually settled in Houston, Texas. Martinez attended Bellaire High School.
Career
Martinez began his career in sales in the health and fitness industry at President & First Lady in Houston, Tx, the company was later bought by Bally Total Fitness. According to Martinez, working in the fitness industry taught him that "happiness, love, success in life are not the result of what we own, but rather of how we feel. "How you feel is more important than what you know."
In the late 1980 he sold advertising and then later joined a Mergers & Acquisition firm. He retired from corporate America at age 28 and filed bankruptcy at age 30.
Later Martinez began his own work as a sales and business consultant. He taught sales and marketing techniques and consumer buying habits. He also utilizes neuro-linguistic programming (NLP) after studying NLP co-founder John Grinder's materials and also the work of Tony Robbins.
On February 15, 2010, Bert created and produce Money for Lunch, a radio talk show which debuted on CNN Radio and then on CBS in Houston, Texas. He bought the show from CBS in April, 2012. Choosing to air Money for Lunch on internet radio beginning on May, 05, 2012.
Books
Bert Martinez has co-authored one best-selling book, Ready, Aim, Excel!, published in January, 2012, discusses the success secrets of 52 personal and business leadership experts, topics include: overcoming trauma, persuasive communication, and enhancing relationships. Additional co-authors include: Ken Blanchard, and Dr. Cathy Greenberg. Proven Publicity Strategies published in 2011, teaches Do It Yourself (DIY) publicity strategies for authors and business owners.

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