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Jessie Stricchiola
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Jessie C. Stricchiola is a search engine optimization (SEO) consultant and published author. Stricchiola is an original co-founder of the Search Engine Marketing Professional Organization (SEMPO) along with other founding members Barbara Coll, Kevin Lee, Dana Todd, Brett Tabke, Fredrick Marckini and Noel McMichael. She held an elected seat on the board of directors for the organization for two years while chairing the membership committee. Coverage Stricchiola has been quoted on a matter of click fraud that occurred in 2001 Her work on the subject was featured in Pulitzer Prize-winning author David A. Vise's book, The Google Story. Some examples of media outlets have covered her work on the subject of click fraud are New York Times, CNN Money, Inc. Magazine and NPR. Author Stricchiola is a co-author of The Art of SEO, a book that talks about search engine optimization. She has been a speaker at numerous internet industry conferences since 2002 including Search Engine Strategies, 's Search Marketing Expo, WebmasterWorld's PubCon, and , and is the founder and CEO of Alchemist Media, Inc., a San Francisco-based SEO and internet marketing company. 
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