Winning Edge

Winning Edge is an online magazine focused on sales and marketing knowledge articles, for the Indian market. Some of the subjects covered are: Marketing strategy, branding, sales management, channel management, sales force automation, customer interaction management and advertising.

While Winning Edge is read predominantly by sales & marketing professionals in India, it also tries to bring marketing concepts to non-marketing people, such as finance or HR professionals, who could benefit from this knowledge. The magazine believes,
:"Everyone needs to know marketing to move ahead in their careers, to promote their products or services, or even their own skills."

For this reason, the articles range from beginner level marketing, to strategy-based articles.

The online magazine publishes articles related to strategy or best practices, many of which are contributed by leading industry practitioners in India.

Some of the people who have contributed articles to Winning Edge are:

*Mr Girish Krishnamurthy, MD, Talisma.
*Mr Christopher Wilder, Exec VP, Knowledge Capital Group
*Mr Harald Horgen, Chairman, The York Group
*Mr Suresh Reddy, Chairman, YBrant Technologies

Winning Edge is published by Ad Astra Media, and was launched in December 2006. It is edited by Suhasini Kirloskar, CEO, Ad Astra Media, and consultant, Imagilon, a New York City based media company.

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