Web-sales automation

Web-sales automation refers to software platforms designed for web-sales departments and organizations to automate web-sales tasks. The term web-sales automation was first coined by Daniel Hristov Hristov for use as a part of the Visitors Lifecycle Management concept. Sales departments, consultants and part-time sales employees benefit by specifying criteria for sales processes which are then interpreted, stored and executed by software and/or sales people, which increases efficiency and reduces time spent on lead nurturing. Originally focused on marketing automation, web-sales automation refers to a broad range of automation and sales support tools for web-sales.
The use of a web-sales automation platform is to streamline sales organizations by replacing high-touch, repetitive manual processes with automated solutions.
Overview
Web-sales automation combines aspects from several sales oriented applications into a complete platform to cover sales processes end to end.
* Web-sales automation has a focus on moving leads from the top of the sales funnel through to becoming purchasing customers at the bottom of the funnel. Prospects are scored, based on their activities, and then nurtured in real-time via targeted emails and social channels, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B) or longer sales cycle business-to-consumer (B2C) sales cycles, Web-sales Automation involves multiple areas of tracking and is really the marriage of lead nurturing coupled with a structured sales process.
Web-sales automation platforms will usually have several sales support tools integrated to make enable the sales process of websites and include tools that promote targeted, individual sales, collaboration and effective information distribution and storage.
Tools such as knowledge base, FAQ’s, task management and cloud storage can be recognized as sales support tools.
Purpose
The purpose of web-sales automation is to help sales departments fully understanding customers and subsequently optimizing sales cycle. In turn, web-sales automation tools (WSAT) are designed to perform three key tasks:
* Nurturing and analysis of customers and prospects
* Management of lead records and sales tasks
* Efficient customer data organization and storage
Fully developed web-sales automation systems provide information across all phases of the sales funnel, including:
* Lead management
* Lead scoring
* Real-time lead nurturing
* Lead qualification
* Sales support tools
The above metrics help sales teams increase the probability of closing a sale.

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