Joel Warady Group

Joel Warady Group is a marketing and business growth consulting firm specializing in product marketing, brand strategy, product development, business growth, and Web 2.0 Technologies, including the use of Social Media as part of an integrated marketing plan. The firm is based in Evanston, IL and works with both US and global companies.
History and Background

Joel Warady Group was founded in 2005 by respected marketing expert and speaker, Joel Warady. The company positions itself as a consulting firm that can develop and execute effective and quantifiable marketing strategies for both new and growing businesses. As a team of marketing experts with entrepreneurial experience, the Joel Warady Group acts as a brainstorming facilitator, speaker on industry trends, and/or an outsourced marketing team.
Currently many of Joel Warady Group’s projects utilize the foundation of social media and Web 2.0 initiatives in creating transparent communications for companies’ customer base. The company has launched successful marketing campaigns for clients utilizing Facebook, MySpace, Twitter as well as throughout the blogosphere, establishing relationships with key influencers that are cost efficient and effective in driving sales.
Joel Warady Group Team
The Joel Warady team consists of Joel Warady,principal; Chasidy Atchinson, Vice President of Corporate and Client Services; and Kasey Klippstein, Marketing Associate. as well as key personnel who are utilized on specific project requirements. Together the team has over 37 years of experience helping both B2C and B2B companies reach their marketing goals.
All team members have a presence on social media platforms including Facebook, Twitter and LinkedIn. Joel Warady, principal, also hosts a blog on marketing, branding and trends.
Expertise
The Joel Warady Group specializes in marketing consulting, CPG marketing, brand strategy, product development and business growth through the following mediums and strategies:
*Brand Vision
*Product or Service Positioning
*Guerilla Marketing
*Creative Brainstorming
*Digital and Interactive Marketing
*Press Releases
*Trade Show Marketing
*Key Opinion Leader Development
*Influencing the Influencers
*Clinical Studies
*Sales
*Customer Relationships Marketing
*Distribution/Operations
*Product Development
Current and Past Clients
Current:
*Enjoy Life Foods
*Mirage Health Group
*Tula Foods
*Chastique LLC
*Sonnenschein Capital
*HemCon Medical Technologies
*Synpart

Past Clients:
*Glee Gum
*FHI Heat
*Zodiac Pool Care Inc.
*Illinois Landscape Contractors Association
*Connexus
*GINKGO International, Ltd.
*Anatomicals
*LucidLine
*Podovis
*Xyliofloss
*Tung-Brush
*Oral Care Technologies, Inc.
*Jordan As.
*Wisdom Toothbrushes Limited
*RBO Printlogistix
*Kulinaree/ Food Business Resource

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