Horn Group

Horn Group is a digital communications firm specializing in public relations, social media and interactive services. The agency helps companies establish and promote their brands and engage with their audience in any medium. Services include brand strategy and message development, creative and interactive design, social media marketing, public relations and web development. The company is based in San Francisco and New York.
History
President and CEO Sabrina Horn founded Horn Group in 1991. During its first decade, Horn Group built its expertise in enterprise software and services industries such as ERP, supply chain, CRM, business intelligence, SaaS and security. Past and present clients include Cognos, Motorola Good Technology, Novell, PeopleSoft, RightNow Technologies, WebEx/Cisco and hundreds of emerging and venture-backed upstarts. In more recent years Horn Group has expanded into digital media and online advertising, Web 2.0, consumer and clean technology sectors through its work with companies like Adify, , Lithium Technologies, Move Networks and Right Media/.
Capabilities
Horn Group provides digital communications strategy and execution that combines public relations, social media and interactive design. The agency works with companies to understand their business and marketing goals and build campaigns that reach and engage people—from consumers and business decision makers to media and industry influencers.
Horn Group's range of PR services includes brand strategy and positioning, company and product launches, media and analyst relations, thought leadership campaigns that include executive speaker bureaus, and content creation like announcements, video, audio, white papers.
Social media marketing services include strategy, monitoring and listening, social media boot camp training, blog strategy and design, blogger relations, design and development of social newsrooms, and social content strategy.
Horn Group's interactive design team combines strategic, creative and technical phases into a methodology that promises a high-impact web presence. The approach combines the goal-oriented process of a large professional services firm with the streamlined efficiency of a boutique design agency. Specific services include brand strategy and corporate identity design, web design and development, online marketing campaigns, interactive demos and animation, social widgets and applications and advertising.
Awards and Industry Recognition
* 2009 Bronze Telly Award, Excellence in Video, Horn Group Website
* 2009 Communicator Award of Distinction, Horn Group Website
* Shortlisted in ZDNet's February 2009 Social PR Survey
* A Top Mid-Sized Agency, PRSourceCode Top Tech Communicators Survey, 2009, 2008, 2007, 2006
* Web Marketing Association's 2008 WebAward for Outstanding Website
* Top 100 Woman-Owned Business, SF Business Times, 2008, 2007

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