Voi Jeans

Voi Jeans is a men's and women's fashion brand based in Preston, Lancashire. In 2010 the brand was named as one of the top 10 best menswear brands by Drapers magazine; during the same period the company became one of the top 5 bestselling brands on ASOS.com, one of the UK's leading online fashion retailers.
Background
Voi Jeans was established in 1988 by three brothers in Preston, Lancashire. Previously they had worked in clothes laundering: now they made the decision to move beyond this and start manufacturing actual denims, taking into account trends and styles. From this, Voi Jeans was born.
The name Voi was decided after the brothers made a trip to Italy, incorporating the style and love of denim that the Italians have. Voi meaning 'You' in Italian was crucial in creating the brand as it was always at the front of the brothers' minds to keep 'you', i.e. the consumer, in mind at all times.
Over the last few years Voi Jeans has expanded and incorporated a wider, more varied range of denim wear to open itself up to a wider consumer market.
Since 2009 Voi Jeans has expanded from just denims into a whole range of garments for the modern day man, including polo shirts, shorts, t-shirts and accessories, constantly keeping up to date with trends that the modern man needs. However, even though the range had expanded, the design, the approving and the sourcing of the products has remained in house.
Voi's online shop was launched in 2009 and has brought custom from as far afield as China and Australia. Google Analytics and trending data show a dramatic rise in popularity of people searching for the brand online and the subsequent rise in traffic Voi's official online store. After its first year of sales, www.voijeans.co.uk saw an enormous rise of over 500% in sales and is continuing to grow.
Stockists
Voi's customer base has grown considerably over the last few years with over 300 retailers now stocking the brand. Some of the biggest accounts attached to Voi include ASOS.com, BANK, Footasylum, Scotts, Littlewoods and even the American arm of Urban Outfitters.
Recent growth
Voi's flagship store opened in its hometown of Preston in 2010. This increased the company’s brand presence within the town and aided in its expansion, culminating in the brand being named as one of the top 10 best menswear brands by Drapers magazine in 2010, beating out long established brands Diesel and Henleys. During the same period the company became one of the top 5 bestselling brands on ASOS.com, one of the UK's leading online fashion retailers.
2010 was a good year in the press for Voi Jeans, being featured in FHM, Vogue, GQ, Nuts and Zoo Weekly. It was featured multiple times in FHM's fashion and style guides and its Overmars jeans were chosen as one of GQ's top denim styles for 2011.
Expansion
Voi Jeans is now expanding into Europe. It has already launched its spring/summer collection in Germany and Russia through five agents. It will be expanding further in 2012, launching through its agents in France, Holland, Switzerland, Sweden and Denmark. Voi Jeans is taking part in a number of trade shows in 2011 to encourage its expansion, including Modefabriek in Amsterdam, CPH Vision in Copenhagen and Who's Next? in Paris.

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