Costume Cauldron

Costume Cauldron (pronounced kos-tyoom kawl-druhn) is a Canadian-owned, US-operated theater product and costume store specializing in costumes, costume accessories, costume party favors, theatrical supplies, props, and party supplies themed for Mardi Gras, Halloween, New Year, birthdays, prom and graduation, Valentine's Day and weddings. The company takes its name from the image of a classic witch stirring a bubbling cauldron to "make the magic happen".
History
Costume Cauldron was founded by Matthew Lester in 2004 in Houston, Texas as Costume Cauldron Online. It was acquired that same year by the Canadian company Gift Box Portal Online Incorporated, located in Vancouver, British Columbia. The parent company now oversees the Costume Cauldron distribution center in Texas and a warehouse in North Carolina. Currently the company carries an inventory of about 15,000 different items, it has no physical store fronts, but offers online and mobile shopping, that ships to customers world wide. Costume Cauldron's Alexa rank is 84,138 for worldwide web traffic and 24,874 for US web traffic, as of Sept. 29, 2010.
Products
Most Costume Cauldron's sales come from Halloween costumes. Popular classic costumes include Witch, Vampire, Devil, Ghost and Pirate, popular modern ones are Disney, Superman, Star Wars, G.I. Joe, Michael Jackson and Lady Gaga.
With Halloween having become the second largest decorating holiday in the United States (after Christmas) and sixth largest in terms of spending (after Christmas and New Years, Valentine's Day, Easter, Mother's Day and Father's Day), Halloween retail has turned into a profitable market niche.
According to the 2010 National Retail Federation sales projection on the basis of the survey conducted by BIGresearch consumer intelligence firm, consumer spending on Halloween merchandise in US is expected to reach 5.8 billion in 2010, with an average of $66.28 spent per person, of which $23.37 spent on costumes and $18.66 on decorations. These numbers represent a 17.7 percent increase from 2009 after the national economic downturn and will be roughly on a par with 2008 levels. Halloween ranks lower than other annual holidays in terms of spending because it is not a gift-giving holiday or an apparel holiday.

Main Menu

See Also

Main Menu