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McDojo
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McDojo is a pejorative term used by some Western martial artists to describe a martial arts school where image or profit is of a higher importance than technical standards, and in the related use of martial arts franchising. The term is an example of McWords applied to Japanese martial arts dojo. Where a McDojo's practices may border on fraud, this can be referred to as bullshido. While the practice of exploiting the showmanship over substance to market martial arts is not new, it is perceived as having become more prevalent in modern times. McDojos often charge much higher fees or fees that escalate with rank. This is frequently combined with creating additional levels of rank within a school, making a school known as a "Belt Factory". In history |
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