Green Rewards is a Canadian coalition loyalty program which plans to launch in mid-2008. Green Rewards intends to give points to members who shop at specific retailers that they can subsequently redeem online for merchandise that is deemed 'green'. The fact that the rewards themselves are green is how Green Rewards intends to differentiate itself from the major Canadian programs Air Miles Canada and Aeroplan.
The company intending to operate Green Rewards was founded in 2007 by Andrew Souvaliotis. It intends to address climate change in Canada and take advantage of the high engagement level of Canadians in loyalty programs. Green Rewards is a business sponsor of the WWF's Earth Hour 2008.
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