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The Gourmet Burger Company (GBC) is a hamburger franchise located in Toronto, Ontario, Canada. The company was established in 2008 and now has five locations within the Greater Toronto Area. The company currently offers a wide selection of gourmet burgers, milkshakes, soft drinks, fries, onion rings and salads. The company states that "Each GBC burger is made from Canadian farm-raised beef that's been aged a for a minimum of 30 days. (They) prepare all (their) own sauces and use the freshest local ingredients." The following year,Now Magazine rated GBC the 9th best burger in the city. Eye Weekly gave the restaurant 3 out of 5 stars. And while part of the company's marketing strategy is to highlight an eco-friendly, local food mandate,
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