Enrico Pallazzo

Enrico Pallazzo
Ad man Enrico Pallazzo (August 12, 1901, Mexico City - October 3, 1974) known as the grandfather of the Creative Revolution. After a brief stay in New York in the early 1940s, where he was the head teacher of a class in copywriting, his insights into the human behavior inspired a new breed of ad men. He endorsed a more human touch in advertising where ads act as a dialogue, not a monologue.
Enrico Pallazzo founded the legendary ad agency La Escoba in Mexico City. His body of work includes famous campaigns as the Are you busy tonight? and Little blue can campaign for Jumex.
Quote
“I address your stomach. That’s where decisions are made.”
Trivia
* Leslie Nielsen, the main character in the 1988 comedy film ' is mistaken for Enrico Pallazzo after saving the life.
* Enrico Pallazo is mentioned in the Family Guy episode Boys Do Cry after Stewie is revealed to be a boy at the Little Miss Texas pageant in reference to the scene in .

Main Menu

See Also

Main Menu