Catch Marketing

Catch Marketing is a sub discipline of internet marketing. The definition is to collect and provide knowledge onto a marketers website which is useful to consumers who need information online.
The process of Catch Marketing is to provide more on-page website resources in order to capture the perfect target audience by being informative. It is also a reliable technique attributed to white hat search engine optimization.
The Catch approach
The best use of Catch Marketing is to create website resources like articles, news, helpful advice, company history, faq’s, production process explanations, learning tools, lesson plans, prizes, white papers, site recommendations, surveys/polls, company concerns, book reviews, press releases, podcasts, top 10's, videos, discussions, search engine recommendations, local area guides, quizzes, employee stories, social applications, old adverts, product images, employee feeds, MD’s blog, social profiles, online guides, certificates, awards, meetups/activities and associations or societies.
And now with the advent of Web 2.0 tools, many users can interconnect as "peers", utilising resources for their own research.
Finding References
Catch marketers are able to productively provide more references to be searched. As a strategy the catch marketer looks to develop enriching inbound and outbound links to their website.
Catch marketers use this concept to find their mavens and subsequently serve the needs of directly interested parties.

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