BEYOOONLINE.COM

BEYOO ONLINE is a company based in Geneva, Switzerland and Sofia, Bulgaria. It specializes in providing tailored and structured ORM services to individuals and companies from a wide variety of fields - medical professionals, legal, financial, restaurant, hotels, as well as the travel industry to name a few.
Introduction
The essence of Online Reputation Management (ORM) is for the individual or the company to gain control over their digital image by repairing, creating or maintaining it. A huge part of the reputation building or fixing process are the various ORM-related fields, such as social media, SEO and SEM, content and social marketing.
Company history
The concept of BEYOO ONLINE first came about in 2008. Its founder and CEO Mathieu Gouanou had himself been a victim of online defamation and negative posts. This served as his motivation and inspiration to develop a company within the realm of online reputation management. Mathieu Gouanou had no trouble defining the business model, which he credits to his experience as an IT Business Analyst for over 15 years.
BEYOO ONLINE was officially founded in 2011.
Online Reputation Management (ORM)
Strategic Analysis model
The strategic analysis model involves conducting extensive analysis on the particular client's current online image, as well as their competitors and the general digital trends in their business field. The gathered data is then thoroughly processed to highlight weak areas that need improvement, may that be long-term or short-term. Some examples of the analytical methods that BEYOO ONLINE use in strategic analysis include advanced models.
Online Reputation Management in Active mode
The Online Reputation Management in Active mode involves regular monitoring of mentions, comments, reviews, posts, articles, etc. of the clients, which keeps them informed of potential risks, negative reviews or defamatory content that needs to be addressed. This helps clients stay on top of their online reputation ensuring it remains positive rather than non-positive or negative.
Online Reputation Management in Proactive mode
The Online Reputation Management in Proactive mode centers on constructing a long-term plan of the best ways to create, further develop and then maintain the client's online reputation. Its aim is to ensure that online users will come across positive, informative and relevant information when browsing for the client's services and products. This is achieved through search engine optimization, various content creation, developed social media channels, guest blogging, promotion of positive customer reviews, link building, etc.
Online Reputation Management in Reactive mode
The Online Reputation Management in Reactive mode is aimed at clients who already have negative or defamatory content online that they would like to push down from the top search engine result pages or where possible remove. This mode involves extensive research, followed by active online reputation repair. Some of the methods use may be to attempt to directly approach website administrators asking to take down the inaccurate or negative content. If that does not work another strategy is to create a constant flow of positive, accurate and up-to-date content (news, articles, posts, blogs, videos, etc.) which will push the negative or non-positive content to the back of search engine result pages.
Risk management
Risk management is an Online Reputation Management mode which aims to help clients construct well-structured and adaptive risk management strategies. A flood of negative comments, or any mishap can spread like wild fire on social media. A risk management strategy provides a company or individual with the necessary tools to prevent potential problems, as well as adequately address them should they emerge. Any company - large or small, can benefit greatly from such a management plan. This approach also involves development of social media channels, search engine optimization and content creation and distribution.
Crisis management
The crisis management plan is one that is set in place to properly address crisis situations. Social media has increased the chances of various mistakes, embarrassing situations, or inappropriate behavior of becoming viral. Thus businesses and individuals can benefit from a good crisis management strategy, one which has set in place a plan for timely response, transparency and honesty, supplemented by search engine optimization, content creation and proper social media conduct.
Evaluation - Analysis - Monitoring - Reporting (EAMR)
Evaluation
The Evaluation phase is a great source of information and is the basis for the tailored plan created for the improvement of the client's online reputation. The process also includes identifying the target audience, major influencers within the client's field, as well as key search terms. The gathered data is presented in easy-to-understand reports with graphs and metrics.
Analysis
The analysis phase illustrate and explain the dynamics influencing a client's digital image. The analysis incorporate data about online platforms that have the most impact on the client's business and needs, the target audience, key search terms, as well as the online trends in the specific field. This is supplemented by a detailed plan for future improvement of a positive online reputation. All is presented in comprehensive and understandable reports with graphs and metrics.
Monitoring
The ongoing monitoring aims to keep the clients informed of the status of their online reputation. This process includes monitoring of online conversations about the client (may they be on social media or review sites), regular updates on relevant keywords and search terms, and information on relevant new online trends and strategies.
Reporting
Providing the clients with a variety of reporting data, which contain the latest statistics, facts and trends related to their online reputation is a popular method of keeping the clients up to date with their current reputation status. There are wide range of formats, which are tailored to the specific type of data the customer wants to receive. These reports can be sent on a monthly or bi-monthly basis or within a specific period set by the client.
Online Reputation Management and Social Media
Social Media is both an instrument for promoting and advertising different products, brands or services and a media, different from the conventional channels of news and information. Social platforms such as Facebook, Twitter, LinkedIn and connect users from all over the world who can share the latest information about their favorite brands and products, or simply their personal opinions, thoughts and experiences. This is a vital component of each online reputation management strategy, as it increases the visibility of the client and gives opportunity for real user feedback.
Social media platforms have spread beyond their traditional website form. Now users can access, download and install each of the popular platforms on their mobile device. As a result mobile applications such as Instagram and Foursquare have turned from a place where you share personal pictures and opinions into profit making advertising platforms.
Innovation, Technologies and Education
The new version of the BEYOO ONLINE website allow users to test and expand their knowledge about ORM and the importance of understanding how to use social medias to their own benefits and how social medias and other channels can impact them. Through a specially developed « TOOLS » section, the website visitors can check their level of proficiency about ORM, social media, SEO, SEM and other topics. The innovative process enable users to answer questions on various games - quizzes, questionnaires, smart games and awareness challenges.
For those who want to further learn about the field, the website holds information on online reputation and social media trainings. These can be in the form of interactive seminars, webinars and workshops, which are suitable for both individuals and companies. Depending on the participants in the event, the covered topics can vary. One possibility is online reputation management for individuals such as directors, managers or even job seekers and companies, who may require internal staff training.

Main Menu

See Also

Main Menu