Bruce Clay

Bruce Clay is a professional search engine optimization international consultant, speaker and instructor. Clay is the chief executive officer of the search engine marketing firm Bruce Clay, Inc. that he founded in 1996.
Publications
Clay wrote Search Engine Optimization All-in-One Reference For Dummies a the 746 page book published in April 2009 by John Wiley and Sons. Clay also maintains the frequently updated Search Engine Relationship Chart histogram for the US Search Engines, which is referred to by many major resources in the industry such as Search Engine Watch, Webmaster World Forums and Hitwise.
Clay wrote the SEO Code of Ethics, which was translated into 18 other languages. Many SEO Companies either adopted the Ethical code directly or used it as basis for their own version of the code. The document was published in 2001, and was controversial because at that time the new search marketing industry was "desperately seeking search engine marketing standards."
In mass media
Clay was selected as the search engine optimization expert by NHK World TV in their 1-hour award winning special "Google's Deep Impact," which was translated and distributed internationally. He was interviewed by magazine in its 2004 feature "The Complete Guide to Googlemania!" and cited by USA Today in its article "Gunning for search engines" from August 20, 2003, regarding his expertise with search engine optimization.
Accomplishments
Clay's website is referenced to by NARA - ALIC - User's Guide to the Internet at The National Archives as resource for "Web Site Promotion Tactics and Tools". The first registered USA Copyright of a website containing that phrase is by Bruce Clay effective March, 1997 (Document Registration Number TX0005001745, US Library of Congress Copyright Office).
Clay is active with industry organizations such as: SEMPO as a 2009 seated Board of Directors member, the Search Engine Strategies conference, the Search Marketing Expo conference, the conference, the PubCon conference, IMC USA, Web Analytics Association, American Marketing Association, IIMA - International Internet Marketing Association and the California Chamber of Commerce.

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