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Brand Zeitgeist
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Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness (ISBN 978-1-4502-0679-2) is a business book by Chris Houchens published in 2010. The book reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy. Overview The book uses the idea that companies can use the zeitgeist to spread their marketing messages. Ideas of consumer behavior are explored as they relate to how sociology and anthropology can be used to develop a brand strategy. The latter part of the book is devoted to a three step approach of product development, advertising/public relations, and customer service to develop a brand strategy. |
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