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Box office capsule
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Box Office Capsule is a website that tracks box office revenue in a systematic, algorithmic way. It is a website owned by Khyati Entertainment Pvt. Ltd. Vishal Mishra started the website in 2011. This website uses a forecast model developed by Khyati Madaan, an IIM Indore student. Her model's USP is its formula using the combined equity of lead pair, film's director, production house and other factors to arrive at a movie's prognosis. It also factors in other factors such as the genre fit of the film, competition with other films at the time of release, pre-release publicity and feedback on the film soon after its release. The unique features of the website include My Adda, in which registered members can discuss filmi topics, upload their photos and videos and comment on each other's activities. It will also allow the users to rate movie critics on the basis of quality of reviews. |
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