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A Blue Cross Sale is primarily a United Kingdom retailing device for signifying a day of further reductions in sale prices already on offer. It is usually marked by signs throughout the store showing a large blue cross, the words "Blue Cross Sale", and the percentage by which the sale prices are further reduced. On occasions it is advertised as "Blue Cross Day" though in many cases the sale is not limited to a single day. This device was first introduced in 1970 in the then Lewis's Department Stores, and was originally the idea of Peter Wiard, the company's Chief Accountant. It was introduced to reduce the time taken by staff re-marking all the individual sale tickets by the requisite percentage in time for the following day's opening time.
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