Arthur F. Carmazzi

Arthur F. Carmazzi (born August 21, 1962, in Carson City, Nevada) is an Italian-American writer/speaker living in Asia and expert on psychological applications to leadership and organizational culture enhancement and development. He is mostly known for his contribution as the founder of the Directive Communication Methodology.
Biography
Carmazzi was born in Carson City, Nevada. He attended Carson High School and attended University of Nevada, Reno, Pacific University, and Montana State University majoring in various disciplines from business to psychology and international marketing to chemical and electrical engineering. While he attended these various universities over a 5 year period, he received no degree.
He was hired as a Copywriter in his first job in Deco & Co. in 1986, in spite of his challenge of dyslexia and ADHD, he was soon promoted to the youngest account executive in the history of the company. He left Deco on 1988 to build a small company he purchased - Frontier Corporate Kit Company - that dealt in corporate business structure to a legal clientele. He built the company to become the 3rd largest of its kind in the United States.
In 1990, he was stabbed in an attempted robbery where he almost lost his life. This event gave him a new perspective in life, so he sold his company and most of his possessions and traveled around the globe for 2 years in an attempt to find his greater self.
In 1992, he moved to South Korea as Managing Director to the Asian venture of the Grail Corporation, an American consulting company dealing in the creation of new retail distribution chains for B2B organizations.
In 1997, Carmazzi’s success prompted him to start his own retail chain in Singapore. Within a year and a half, Carmazzi had not only lost everything, he found himself a half-million Singapore dollars in debt. He acclaims this experience as his first real lesson in how ego affects organizational effectiveness.
Carmazzi was forced to go back into the corporate world in 1999 in order to repay his debt and fundamentally survive. Entering as a department head in a dysfunctional multinational, Carmazzi, considering himself a positive and hardworking individual, found himself being assimilated into the dysfunctional culture and taking on the negative characteristics of the culture such as blaming and being uncooperative. This conflict of identity eventually led Carmazzi to the research that founded the Directive Communication Methodology.
After a few successes in applying the new Directive Communication method, including saving the organization he worked for an additional $17,000 a week in wastage, Carmazzi formed his own firm to facilitate Directive Communication based training and organizational development applications. In 2005, he began licensing Directive Communication to other trainers and consultants around the globe.
Best-selling author
The 6 Dimensions of Top Achievers, a joint project with his friend David Rogers, was published in 2000, and became a bestseller in Singapore and then Malaysia.<ref name=AME2007-03-03/>
The book researched 50 different self-made millionaires from around the world and presented their strategies from a replicable psychological perspective.
In his more recent books, Carmazzi took lessons from his own life and failures and his take on the decision making process in relation to environment.
In the December 2002 "Identity Intelligence" was published and ranked 32 in sales on the first day of release, only to be taken off the shelves by the threat of a law suit for improper structure in referencing of his research. When the matter was solved in Carmazzi’s favor 4 years later, the publishers no longer accepted the title for distribution. The book only sold about 12,200 copies at Carmazzi’s talks and website by 2006.
Carmazzi now focuses on Leadership and Organizational Culture Change and developing other Directive Communication certified trainers and consultants. He continues to write and speak about his applications of the Directive Communication methodology. His Asia headquarters is base in Bali Indonesia.
Carmazzi has been ranked as one of the top 10 Leadership professionals in the international Leadership Gurus survey for 2007 and 2010. The "Leadership Gurus survey" award, by Global Gurus International identifies the top and most influential Leadership professionals in the world by merit and public voting.
Quotes on Leadership and Culture Change
* "Great leadership does not involve changing the mindset of the group, but the cultivation of an environment that brings out the best and inspires the individuals in that group to do what needs to be done."
* "The ability to do more than expected does not come from influencing others to do something they are not committed to, but rather to nurture a culture that motivates and even excites individuals to do what is required for the benefit of all."
* "Passion stems from the absolute belief that your actions may present an opportunity to 'Become' something more than you already are. To Lead, we must manifest an environment that can turn these beliefs into tangible and measurable outcomes"
* "When others feel successful in their work through your communication, then your communication is effective"
* "Greatness often comes at the most inopportune time, it is the choices we make when it does appear that determines our greater destiny!"
* "Fear has no place in a positive Organizational Culture, only where people feel they are making a positive difference, can you find Passion"
* "No one will ever know the wealth and wisdom you can bring into their lives unless they know who you are as a trusted, credible source"
Works
*2000 - The 6 Dimensions of Top Achievers (co-written with David Rogers)
*2002 - Identity Intelligence
*2004 - 2007 The Directive Communication Facilitation Series (12 volumes)
*2005 - Leadership Intelligence - the force for making the right decisions for personal and professional success
*2007 - Lessons from the Monkey King - Leading Change to Create Gorilla Sized Results
*2007 - The Culture Evolution handbook
*2008 - The Psychology of selecting the RIGHT employee (co-written with Ong, Hong Him)
*2009 - The Colored Brain Communication Field Manual

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