Tronic is a New York City based digital design and media studio founded in 2001 by Vivian Rosenthal and Jessi Seppi. Graduates of the Columbia School of Architecture, the duo, sometimes referred to as "visual futurists," founded Tronic based on the principles of convergence in media. From architecture and experimental design to film and animation, Tronic blurs the lines of traditional media. Their projects move between art and advertising, often eradicating the distinction between the two. Tronic has crafted digital experiences for Nike, AT&T and XBOX, commercials and branded content for Ferrari, Comcast, Samsung and 2K Games, among many others. They have created physical installations for Diesel, Hitachi, Sharp and Tronic’s latest projects for GE, Yahoo and Target explore gesture-based interactive installations that further blur the line between the digital and the physical world.

Talks/Interviews

Since founding Tronic Vivian Rosenthal and Jessi Seppi have given numerous interviews and speeches.

Projects

External links

Conferences and Award Shows

• Thinking Creatively – April 7, 2011 – Jesse Seppi – http://www.thinkingcreatively.org

• Art Directors Club Interactive Jury – January 2011 – Vivian Rosenthal http://www.adcglobal.org/adc/press/?id=107

• CaT London – December 2010 – Vivian Rosenthal - http://creativity-online.com/news/cat-london-2010-vivian-rosenthal/147776

• Andy Awards 2010 - Vivian Rosenthal – Jury Member http://www.vimeo.com/7176051

• AIGA Into the woods – October 2010 – Jesse Seppi – http://www.aigaintothewoods.com/content/speakers/tronic

• AIGA/NY: Design/Advertising – April 2010 - http://aigany.org/events/details/10P7/

• One Show Interactive Awards – January 2010 – Vivian Rosenthal – Jury Member http://www.oneclub.org/oc/press/?id=117

• Creative Review, London – November 2009

• AIGA Make/Think Conference - October 2009 – Joint lecture with Formavision http://designconference2009.aiga.org/

• Creative Review, NYC – October 2009 – Vivian Rosenthal

• Event Design Conference, Los Angeles –September 2009 – Vivian Rosenthal - Bringing Media into Live Experiences

• SheSays – March 2009 – Vivian Rosenthal - http://shesays.org.uk/archive/us/eventny-march-09.html

• Columbia Architecture Lecture – July 2009 – Jesse Seppi – Convergence of Architecture and Media http://www.arch.columbia.edu/tags/tronic

• F5 – April 2009 – Jesse Seppi and Vivian Rosenthal - http://www.vimeo.com/7374836

• AIGA Design Conference – 2007 - Jesse Seppi http://designconference2007.aiga.org/dc_home

• Event Design Conference, New School University – May 2007 – Jesse Seppi - Intersection of Architecture and Branded Content

Press/Company

• Communication Arts http://www.tronicstudio.com/press/CommArts_Tronic.pdf

• Spread Magazine http://www.tronicstudio.com/spread/SPREAD_Tronic.pdf

• Kromag Magazine http://www.tronicstudio.com/media/news/Tronic_Kromag.pdf

• Event Magazine http://www.tronicstudio.com/mailer/EventMag.pdf

• Behance Magazine http://www.tronicstudio.com/press/Behance.pdf

• Hitspaper http://www.tronicstudio.com/newsletter/Hitspaper.pdf

• Digit Magazine http://www.tronicstudio.com/mailer/digit.pdf

• Mograph Magazine http://www.tronicstudio.com/media/pdf/Tronic_Mograph.pdf

• Dexigner Magazine http://www.dexigner.com/directory/detail/5258.html

• Digital Abstracts http://digitalabstracts.com/interviews-23/

• Designcollector http://designcollector.net/3501-tronic-studio-2010/

Press/Projects

• Dexigner Magazine - Xerox Airport Installations http://www.dexigner.com/news/21904

• Cool Hunter - Cool Hunter Short Film http://www.bloodyloud.com/the-cool-hunter-tronic-studio/

• CNET - GE Gesture Based Installation http://news.cnet.com/8301-17938_105-20013265-1.html

• Communications Arts - GE Gesture Based Installation http://www.commarts.com/exhibit/ge-visible-you.html

• Communication Arts - HP Sculpture and Video Installation http://www.commarts.com/exhibit/hewlett-packard-manifold.html

• Boards Magazine – Spec Ops Trailer http://www.tronicstudio.com/assets/downloads/BoardsMag_SpecOPS.pdf

• Contagious Magazine – Yahoo! Trail of Tiles http://www.contagiousmagazine.com/2011/01/yahoo_1.php

• VMAN – Diesel 55DSL Fashion Show http://www.tronicstudio.com/media/news/Vman.pdf

• Happening!: Design for Events – Sharp Bloom http://www.tronicstudio.com/media/news/Sharp.pdf

• Designboom – HP Manifold http://www.designboom.com/weblog/cat/16/view/9611/tronic-studio-manifold.html

• Complexitys – 56 Leonard http://complexitys.com/software/56-leonard-street-film-by-tronic-studio/

• Ventilate – Esquire http://www.ventilate.ca/2011/02/01/tronic-studio-esquire/

• Esquire - Esquire http://www.esquire.com/features/tronic-studio-esquire-logo-0211

• Collect3D - AXA http://collect3d.com/news/tronic-studio-faux-stopmotion-papercraft-animation/

• Screenmediadaily – Target http://www.screenmediadaily.com/content-tronic-victory-park-network-dallas-texas-390144.shtml

• SonyInsider – Sony/Comcast http://forums.sonyinsider.com/topic/314-si-tronic-studio-creates-interesting-spot-for-sonycomcast-store/

• TrendHunter – 56 Leonard http://www.trendhunter.com/trends/tronic-studio

• Broadcastnewsroom – Yahoo Purple Hunt http://production.broadcastnewsroom.com/articles/viewarticle.jsp?id=795719

• Trendsnow – I AM http://www.trendsnow.net/2009/11/i-am.html

• Charitybuzz – Contemplating the Void http://www.charitybuzz.com/causes/478/catalog_items/1150173

• Playgroundsfestival – I AM http://www.playgroundsfestival.nl/blog/tronic%20studio%20-%20i%20am/

• Screenmediadaily – Sony/Comcast http://www.screenmediadaily.com/content-hp-tronic-emerge-comcast-cable-sony-electronics-330189.shtml

Awards

• 2010 Creativity 50 - http://creativity-online.com/news/cretivity-50-2010-vivian-rosenthal-and-jesse-seppi/142628

• 17th International Stuttgart Festival of Animated Film – “I AM” – Official Selection http://vimeo.com/7400277

• One Dot Zero – 56 Leonard – London 2009 Festival Official Selection http://www.vimeo.com/5496876

• 12th Annual Webby Awards – Gaia MMVII - Short list for Sound Design http://www.tronicstudio.com/media/mov/Gaia_FightorFlight.mov

• DandAD 2007 Awards- 'White Out – Yellow Pencil Award http://www.tronicstudio.com/media/mov/adidas_white_out.mov

• Cannes Lions 2007 - 'White Out - "Finalist" in the Titanium and Integrated Category http://www.tronicstudio.com/media/mov/adidas_white_out.mov

• New York Festival's 2007 Interactive and New Media Advertising Awards – Nike Lebron – Gold Medal http://www.tronicstudio.com/media/mov/Lebron.mov

• Guggenheim - Contemplating the Void – Jesse Seppi http://www.guggenheim.org/new-york/exhibitions/on-view-now/contemplating-the-void