The CementBloc
The CementBloc is an award-winning multichannel healthcare creative advertising agency based in New York City. The CementBloc is now the second largest independent healthcare creative agency in the United States and currently employs over 175 employees in Chelsea and Flatiron offices. The CementBloc is a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.
== Agency model == Susan Miller Viray and Rico Viray, founding partners of The CementBloc, launched a new agency model called "Convergent Branding" in the spring of 2009. The "Convergent Branding" model mobilizes multidisciplinary teams of experts under one roof to deliver fully integrated campaigns that educate, sell, and engage customers. This model seems to have Fueled tremendous growth for The CementBloc: 2010 saw a 24% increase in revenue, a 19% growth in staff, and an 67% pitch-win rate.
== History == The CementBloc was founded as The CementWorks in 2000 by husband and wife team, Susan Miller and Rico Viray in their New York apartment. In 2008, the company expanded to four smaller agencies built on the principle of small entrepreneur-based companies. The companies were:
- The CementWorks
- The IronWorks
- The StoneWorks
- The CementBond
In 2010, the four companies merged to form The CementBloc. In 2011, The CementBloc won the MedAdNews award for Agency of the Year, Category II.
== Indigenus Network == The CementBloc is a founding member of Indigenus, an international network of award-winning, independent healthcare creative agencies. In 2010, the Indigenus network's global expansion efforts resulted in 100% Global coverage.
- Umbilical, Barcelona
- Graphinn, Istanbul
- Pan, London
- Marketing Latino, Mexico City
- Thenewway, Milan
- Sorento, Mumbai
- Serviceplan Health & Life, Munich
- The CementBloc, New York
- Strategik & Numerik, Paris
- Indigenus TransCreation Center, New York
Awards
- 2011: Agency of the Year, Category II
- 2010: Finalist, Best Self-Promotion Campaign
- 2009: Finalist, Agency of the Year Category ll, Best Self-Promotion Campaign, Vision Award, Heart Award
- 2007: Finalist, Most Creative Agency
- 2006: Best Professional Ad
- 2006: Agency of the Year Category lll
- 2005: Agency on the Rise
- 2010: 3 Silver Awards
- 2009: 6 Silver Awards
- 2008: Gold Award
- 2010: Finalist, Best Self-Promotion Campaign
- 2006: Top 40 Global Campaign - Spiriva
- 2004: Best Professional Ad
- 2010: Silver Award, 10 Awards of Excellence
- 2009: 10 Awards of Excellence
- 2008: Gold Award, 7 Awards of Excellence
- 2010: Finalist, Best Sales Aid