Lokomade Brand
LOKOMADE BRAND
Lokomade is a multifaceted Zambian enterprise that has established itself as a significant player in Zambia’s burgeoning creative economy since its inception in 2017. Operating at the intersection of fashion design, entertainment management, and strategic marketing, the brand has become synonymous with contemporary Zambian urban culture. By integrating apparel production with high-level agency services. Lokomade addresses the dual need for localized fashion identity and professionalized creative representation in the Zambian market.
Private | industry = Fashion, Entertainment and Social media Marketing | founded = 5 February 2017
Lusaka, Zambia | founder = Simz Chota }}
ORIGINS AND BRAND PHILOSOPHY
Founded in 2017, Lokomade emerged during a period of rapid digital transformation in Zambia, where young entrepreneurs began leveraging social media to bypass traditional methods in the fashion and music industries. The brand’s name reflects a fusion of local linguistic nuances and modern branding sensibilities, aiming to position Zambian craftsmanship on a global stage. Unlike traditional clothing labels that focus solely on retail Lokomade adopted a hybrid business model functioning simultaneously as a lifestyle brand and a service-oriented agency. As LOKOMADE means where you come from in Zambian local language and made hence “LOKO” “MADE”
FASHION AND APPAREL
The clothing division of Lokomade focuses on "street-luxe", “Modern fashion” & aesthetics blending traditional Zambian textiles with modern silhouettes. This approach aligns with broader trends in African fashion where designers are increasingly moving away from purely traditional attire toward functional, everyday wear that communicates cultural pride.
ENTERTAINMENT AND MARKETING AGENCY
Beyond apparel, Lokomade operates as a creative agency providing talent management, event production and digital marketing services. In the context of the Zambian entertainment industry which has seen exponential growth in the last decade agencies like Lokomade serve as essential intermediaries between artists and corporate sponsors. By managing the public image of local influencers and musicians the firm has played a role in professionalizing the creative sector ensuring that Zambian talent meets international standards of brand engagement and digital presence.
IMPACT ON ZAMBIAN CREATIVE ECONOMY
Lokomade is often discussed in the context of the "Orange Economy" the sector of the economy based on intellectual property and creativity. By diversifying its revenue streams the company has demonstrated a resilient business model that can withstand the fluctuations common in emerging markets. As of 2026, the brand continues to influence urban fashion trends in Zambia and beyond.