Labbrand
Activity and Methodology
Labbrand is a consulting agency that blends branding with market research. Labbrand expertise covers brand strategy, brand naming, visual identity and a comprehensive range of market research services. By giving research an important role, Labbrand applies a multi-disciplinary approach to brand building. Labbrand has also implemented semiotics, anthropology, ethnography and sociology in addition to statistical analysis in its research cases.
Partnership
Labbrand is the China partner of Nomen Group, one of the world’s leading naming consultancies. Headquartered in France, the Nomen Group was founded in 1981 and has since then established branches throughout Europe, Asia and the U.S. This partnership allows Labbrand to access to a world-wide network of naming experts and to remain knowledgeable of naming trends and methodologies.
Management
Labbrand was created in 2005 by Vladimir Djurovic. Vladimir Djurovic has had extensive and diverse business experience in France and China. Having graduated from Ecole Centrale Paris (France) with a master degree in Applied Mathematics and holding an M.A. from the Shanghai Jiaotong University Business School, he specializes in business management and brand engineering. Vladimir has worked for Société Générale (Paris) in their research department, as well as Galeries Lafayette (Shanghai) as their representative in China. Vladimir Djurovic is the Managing Director and main shareholder of Labbrand.
Clients
Labbrand has provided Naming solutions for clients such as L’Oréal, Morgan Stanley, Paul, Kenzo, Mercedes-Benz, Yves Rocher, Lafarge, Philips, Accor...
Labbrand has also made some Market Researches for companies such as Gucci Group, Peugeot, B&B Hotels...
Regarding Brand Strategy and Visual Identity, Labbrand has worked for Kiabi, Schindler, Fermax, Ataway and others.
See also
- Brand
- Brand Equity
- Brand Management
- Branding Agency
- Market Research
- Marketing
- Naming