Moving Brands
Moving Brands is a London and Tokyo based, D&AD award nominated12 branding agency founded in 1997. Born of the creative partnership between Ben Wolstenholme and James Bull, both graphic design graduates of Central St. Martins College, the company originally specialised in helping organisations bring their brands, logos and identities to life onscreen. Latterly Moving Brands has grown to become a full-spectrum branding agency, and has just completed work on a two year re-branding project for Nokia.
Moving Brands were recently ranked among top 10 UK Corporate Identity design agencies, and 23rd overall in Design Week's top 100 consultancy survey 2007 3.
Technology and Innovation
Moving Brands has worked with definitive brands across a vast range of media, and has achieved a number world-firsts: the first interactive streaming ads, produced for Nike; the first moving ad on a PDA; the first live broadcast via portable satellite, transmitted from Outer Mongolia to 6.5 million viewers of BBC's "Tomorrow's World" 4.
Nokia
Moving Brands have an ongoing relationship with multi-national communications corporation Nokia, and when on June 19, 2006 Nokia and Siemens AG announced the companies were to merge their mobile and fixed-line phone network equipment businesses to create one of the world's largest network firms, called Nokia Siemens Networks (NSN), Moving Brands were charged with creating the NSN brand identity5. The Nokia Siemens Networks brand identity was created within a two month timeframe and subsequently launched at the 3GSM World Congress in Barcelona in February 200767.
As part of this ongoing relationship with Nokia, Moving Brands has most recently created brand and identity work for Ovi, the "umbrella concept" platform for Nokia's internet services8910.
The Keane 'Controversy'
In 2002, Moving Brands were hired by the English band Keane to create a visual identity for the band prior to their signing to a record company 11. A subsequent article by the music journalist Alexis Petridis, that appeared in the Guardian newspaper12, appeared to suggest that Keane had in fact been 'manufactured' by Moving Brands, a suggestion hotly contested by the band themselves 13.
Clients of Moving Brands
- BBC
- British Gas
- BT
- Capgemini
- De Beers
- Jamie Oliver
- Keane
- London College of Fashion
- Mercury Records
- Nokia
- Nokia Siemens Networks
- Norton & Sons
- Ovi
- Paul Smith
- Shell
- Telewest
- The Tower of London
- Vodafone
References
- http://www.dandad.org/awards2007/category.asp?category_no=26
- http://www.dandad.org/awards2007/category.asp?category_no=25
- http://www.designweek.co.uk/assets/getAsset.aspx?uiAssetID=4a2b273d-b7a3-4df5-b9b5-937e047689de
- http://www.livetx.com/mongolia/journey/
- http://www.keane.at/articles/159.html
- http://arts.guardian.co.uk/critic/feature/0,1169,1523345,00.html
- http://www.keaneshaped.co.uk/faq/#stylist
- http://www.designtaxi.com/news.jsp?id=7524&monthview=1&month=2&year=2004
- http://www.underconsideration.com/brandnew/archives/the_wave_of_the_future.php
- http://www.identityworks.com/reviews/2007/Nokia_Siemens.htm
- http://consigliere-corner.blogs.com/marks_consigliere_corner/2007/09/nokias-open-doo.html
- http://www.underconsideration.com/brandnew/archives/the_wave_of_the_future.php
- http://www.identityworks.com/reviews/2007/Nokia_Siemens.htm]