Key-2 Luxury
Key-2 Luxury was launched in 2004 by luxury lifestyle entrepreneur David Johnstone. Stanley Fink joined the company as a director and invested in 2007 1
Billed as the "Ultimate Corporate Gift" by the Financial Times,[http://www.societas.ltd.uk/iconiquesocietab.html]the Key-2 Luxury silver key ring is not available for purchase by individuals, but is instead bought by companies and given to their VIPs. Companies currently gifting key rings include Lamborghini HR Owen, The Trump Organisation, MTV, Hugo Boss, ICAP, Thomson Reuters, La Zagaleta, Krug, The Financial Times, Dunhill, Man Group and many others. 2
The key ring gives its holder the right to take advantage of pre-negotiated privileges at leading luxury restaurants, bars, clubs, hotels, retailers and service providers around the world. Suppliers of these privileges include Krug, Verdura, Orient Express, Marbella Club Hotel, James Purdey and Sons, The Dorchester, Kensington Roof Gardens and Megu in New York.
Unlike a concierge service, Key-2 Luxury provides a direct contact at each of its partner venues, establishing a personal relationship between key holder and supplier.
In 2009, Key-2 Luxury launched Key-2 Luxury Properties, a venture enabling developers and owners of premium real estate to showcase their most exceptional properties via a sophisticated online platform. As with Key-2 Luxury, Key-2 Luxury Properties cuts out the middleman, thereby establishing a direct relationship between vendor and purchaser.
References
- Hencke, David "Treasurer tops league with 1m donation to Tories The Guardian, 27 May 2009,
- La Zagaleta "what do you give someone who has everything?" La Zagaleta Lifestyle Magazine Winter 2008-2009
- "Iconique Societas Awards" Iconique Societas Awards launch 2008, 21st April 2008