Printfection
Printfection.com is a Denver, Colorado-based company that provides fulfillment service for on-demand printing of clothing and accessories.
Printfection users can open a free online store into which they upload graphics and designs for on demand printing onto t-shirts and other goods. Products are created by the users and categorized and displayed in a fully user customizable storefront. Users make commission by adding a mark up to a standard base price. On successfully selling products, commission payments to users of the service are made on a monthly basis, or alternately, commission can be used to purchase products from Printfection.
Founded in 2004 by Casey Schorr and Kevin Materi, while still at the University of Denver, Printfection currently has over 2.7 million products for sale through over 80,000 custom online store fronts. Schorr has been highlighted as one of Denver's most successful young entrepreneurs.
Free online stores
Uncommon within the print on demand market, Printfection offer users free, fully customizable store fronts that allow users to create a unique branded environment to sell their designs on products. This has also appealed to a number of companies who have been able to create a Printfection store which matched the look and feel of their main website.
The free online stores have at times created challenges for new users who were unfamiliar with HTML and CSS. This has seen a number of other resource sites created to support users in the task of store creation.
Community involvement
Printfection has also been used as a platform for charitable product sales such as breast cancer awareness pink ribbon campaigns. A notable example of this was Häagen-Dazs using Printfection to raise awareness for declining bee numbers from their "Save the Bees" store.
In many cases, designs and products are inspired by topical events such as the 2007 arrest of Andrew Meyer which coined the famous phrase, "Don't Taze me bro".. Printfection is used by people around the world for a variety of reasons, even in India .
See also
- Online shopping
- Self-publishing
- Spreadshirt
- Zazzle
- CafePress