Inov-8

Inov-8 is a footwear company that was founded in the UK in 2003 and has grown as an off-road running brand in the United States and Europe. They specialize in lightweight trail running, fell running, parkour, hiking and adventure racing footwear and packs. Inov-8 sponsors teams in the U.S. and U.K for ultrarunning, trail running and adventure racing. They also sponsor races in Europe and the US. Inov-8's products are tested by internationl athletes, and designed around the natural functions of the human body.

History

2003- company was founded in the North East, UK
2004- US company headquarters opened
2004- US and UK teams were formed
2007- Mark Lundblad was named team captain for US
2008- Won National Geographic Adventure Gear of the Year Award for Roclite 370
2008- Won Men's Journal Gear of the Year award for x-Talon 212
2009- Became official distributor for Achillex System
2009- First iROC race

Sponsored Events

Inov-8 participates in and sponsors many popular races and events. A few of these include the Kahtoola Snow Shoe Series, XTERRA Georgia Trail Series, Checkpoint Tracker Adventure Series, and the USATF-NE Mountain Running Circuit. Also April 18 and 19 of 2009 Inov-8 will sponsor its first iROC in England. iROC, (Run, Orienteer, Cycle) is an innovative adventure racing weekend featuring six different races. These races include mountain biking, running, and orienteering. Points will be awarded for places and there will be a £2,000 prize for the overall winners across all six races.

References

[http://www.mydigitalpublication.com/publication/?i=13928]Running Insight. March 17, 2009.
1 National Geographic. November 15, 2007.
[http://www.mensjournal.com/gear-of-the-year-2008-apparel]Men's Journal. December 5, 2008.

External links

• [http://www.inov-8.us]inov-8 website
• 2 U.S. athlete blog
• 3 U.K. athlete blog
• 4 facebook page
• [http://www.iroc-race.com/Index.asp]iROC race