Eneba (company)
Eneba is a Lithuania-based online marketplace for video game keys and digital entertainment products. Founded in 2018, the company lists game keys, downloadable content, gift cards, subscriptions, and in-game currencies from third-party sellers.
History
Eneba was established in 2018 by Vytis Uogintas and Žygimantas Mikšta in Kaunas, Lithuania. A UK holding company, Eneba Holdings Limited, was incorporated on 17 July 2019 in London. Uogintas and Mikšta had been business partners since 2012, having previously co-founded digital marketing company SeoHelis and advertising agency Kokosas. In 2016, they created the software company Helis LT, which was later sold to Tesonet.
In 2019, the company received a €2.5 million investment from InReach Ventures. It was one of the largest early-stage investments in Lithuania at the time.
In December 2020, Eneba raised $8 million from Practica Capital, InReach Ventures, FJ Labs, and angel investors. At the time, the company reported approximately 26 million unique users and around 130 employees. Tech.eu reported in 2020 that the United States had become Eneba's fastest-growing market.
In April 2022, Nuvei announced a payments partnership with Eneba, enabling over 530 payment methods. Nuvei stated the platform had approximately 5 million active users at that time.
In June 2024, Eneba partnered with dLocal to add local payment methods in several Latin American markets, including Brazil, Mexico, Colombia, and Argentina.
In September 2024, Eneba signed a distribution agreement with Garena to offer Garena Shells in the United States, Europe, the Middle East and North Africa, and CIS markets, excluding Russia and Belarus.
In November 2025, the Lithuanian national development finance institution ILTE issued a €10 million loan for Eneba to develop an AI-based recommendation system for a mobile games platform.
Products
The platform lists game keys, downloadable content, in-game currencies, gift cards, subscriptions, and top-ups from third-party sellers. In 2020, Eneba implemented a proprietary risk-management system to manage refunds and mitigate fraud. As of 2024, the catalogue included over 80,000 products.