Cello World
Cello World Ltd is an Indian houseware company based in Mumbai.
History
The company was founded in 1967, when Ghisulal Rathod started a plastic industry with seven machines and sixty workers to manufacture plastic bangles and PVC footwear in Goregaon. In 1982, the group introduced plastic houseware products. This was followed by the setting up of thermo-ware product factory in 1986. Later, the company ventured into the manufacturing of plastic-moulded furniture in 1994. The plastic furniture division is called Wim Plast Ltd.
In 1995, the company started offering pens with Swiss tips and German ink. In 2009, French stationery major BiC acquired 40% equity stake in the writing business of Cello for ₹790 crore at a valuation of ₹1975 crore ($402.5 million). The remaining stake was bought by the company in 2015 and renamed to BIC Cello (India). Cello group later re-entered the industry under a new brand, 'Unomax', in 2021.
In 2017, the group launched its glassware products. They signed Amitabh Bachchan as the brand ambassador in October 2020.
The company was listed on the stock exchanges in November 2023.
Operations
The company has thirteen manufacturing facilities in five locations in India. It makes consumer houseware products, opalware and glassware, writing instruments and stationery products, and moulded furniture and allied products.
The stationery products manufacturing facilities are located in Daman, Uttarakhand, Tamil Nadu and West Bengal.
Corporate structure
As of February 2026, the company operates into 4 segments namely consumerware, glassware, writing instruments, and molded furniture through its 13 direct and step-down subsidiaries.
Division |
Consolidated Corporate Entities |
Core Operations & Brands |
|---|---|---|
Consumer Houseware & Appliances |
|
Manufactures and distributes core plastic, thermal insulated ware, and steel houseware products under the flagship brands Cello, Puro, H2O and Cop-pura. |
|
Dedicated arm for manufacturing and distributing consumer glassware and mass-premium dinnerware lines under Opalware and Arko brands. |
|
Writing Instruments & Stationery |
|
Manages the stationery portfolio and operates 2 brands, Unomax and the revived Cello Writing brand brought back from Bic, from Dec. 2025. |
Moulded Furniture & Organization |
|
Production of plastic moulded furniture, electrical appliances and home organisation systems sold under the Cello and Kleeno brands. |
Lawsuits and controversies
On 26 April 2016, the Gujarat High Court set aside Gandhinagar District Court’s order preventing Cello's Wimplast Ltd from selling its air cooler models Tower-25, Tower-50, Wave and Marvel after Symphony filed a case against Wim Plast.
In October 2023, a company called Shree Vallabh Metals had secured an injunction from Delhi High Court against the use of the Max Fresh trademark by Cello Plastic Industrial Works.