Mamaearth

Mamaearth (stylised as mamaearth) is an Indian personal care brand headquartered in Gurugram, Haryana. Founded in 2016 by the husband-wife duo Varun Alagh and Ghazal Alagh, it is the FlagShip brand of Honasa Consumer Limited, a beauty and personal care company operating a portfolio of brands.

Honasa Consumer became a unicorn in 2022 following a funding round that valued the company at over $1 billion. In November 2023, the company went public with a listing on the National STOCK Exchange (NSE) and Bombay Stock Exchange (BSE).

Founding and History

Mamaearth was founded in 2016 as a direct-to-consumer brand focused initially on baby care products. The founders, then new parents, established the brand after discovering a gap in the market. The company later expanded into other categories, including skincare, haircare, and body care, forming part of a broader multi-brand portfolio under Honasa Consumer. As part of its “house of brands” strategy, the company added several brands such as The Derma Co., Aqualogica, Staze 9to9, BBlunt, Dr. Sheth’s, Luminéve, and Reginald Men.

Operations

Mamaearth began as a digital-first brand, selling products online, and later expanded into offline retail distribution. By the early 2020s, the company had diversified its product portfolio across the personal care sector. As of 2026, Mamaearth’s offline reach extends to over 2.7 lakh retail outlets and includes over 100 exclusive brand outlets in major Indian malls.