Bloom & Wild

Bloom & Wild is a British online flower delivery company founded in 2013 by Aron Gelbard and Ben Stanway. The company is known for its "letterbox flowers" and has been described by the Financial Times as pioneering bouquets designed to fit through a letterbox.

The company operates in the United Kingdom and across Europe. In 2021, it acquired the Dutch flower subscription company Bloomon, expanding its presence in continental Europe.

In addition to flowers, the company has expanded its offering to include a broader range of gifting products, such as plants and other complementary items, as well as subscription services. Bloom & Wild experienced increased demand during the COVID-19 pandemic, reflecting wider growth in online retail and delivery services.

History

Bloom & Wild was founded in 2013 by Aron Gelbard and Ben Stanway. The company developed a delivery model based on packaging flowers to fit through standard letterboxes.

In 2021, it acquired the Dutch flower subscription company Bloomon, expanding its operations across Europe.