Web Analytics in India

Web analytics industry is still nascent, a wide market for web analytics can be found in the outsourcing capital of the world, India. Indian web analytics companies have expertise in both on-site and off-site web analytics.
Most marketing companies and web analytics companies prefer to outsource web analytics to India and similar countires, because they can get access to the expertise of web analysts and cutting-edge software at a cost-effective price.
Web analytics in India has grown exponentially over the past few years, as Indian web analytics companies have the capability to work with the latest web analytics tools, build their own custom web analytics software, conduct campaign/Google analytics and provide customers with information-rich and visually appealing reports and dashboards.
Web Analytics Services in India
Dashboard Creation
Online marketing managers and business heads of companies need to often make strategic marketing decisions. For this they require informative data in the form of dashboards. Web analytics companies in India have expertise in building dashboards that contain important information in a visually appealing manner.
Dashboards also contain operational data that is presented with key performance indicators and metrics. By just glancing at a dashboard, a marketing manager can find answers to puzzling business questions. Important trends are highlighted in the dashboards, so that future decisions can also be taken. The data within a dashboard follows a logical thought process and information flow.
Web analytics companies in India usually follow a process wherein a dashboard is first created by web analyst and is then reviewed by a usability expert, before it is sent to the customer.
Reporting & Analytics
The online marketing division of companies would usually use a web analytics reporting tool and execute a few online campaigns to check the effectiveness of their website. However, the problem that online marketing managers face is getting data that is understandable.
Web analytics companies in India help digital agencies and online marketers by setting up accurate and specific metrics within a short period of time. The large data is then measured, analyzed and created into an insightful report. Indian web analytics companies also have the capability to build an entire analytical framework.
E-commerce reports, web traffic analysis reports, navigation analysis reports, funnel analysis reports, internal search analysis reports, search engine analytics, campaign reports, path analysis reports and content analytics are some of the reports that an Indian web analytics company can provide.
Web analytics companies in India use the latest software such as Google Analytics, Sawmill, Yahoo Analytics, SiteCatalyst, ClickTracks, WebTrends and Net Insight to provide customers with informative reports.
Implementation & customization of web analytics software
There are several free and licensed tools available in the market, but the most popular software are ClickTracks, WebTrends, Coremetrics, Google Analytics, Hitbox and SiteCatalyst. The online marketing division of companies and digital agencies usually use one of these tools.
From the standard reports that most of these tools provide, actionable results cannot be achieved. To make the most of a web analytics tool, it has to be set up based on the type of business, the website and the business objectives of the company.
An Indian web analytics company can successfully customize a web analytics tool, define filters, set up the necessary templates, and define the parameters relative to the website. Advancement settings would also be made to understand more about the visitor behavior to the website. The implementation and configuration of any web analytics tool can be handled by a web analytics company in India.
Custom web analytics software solutions
There are several small and mid-size companies in India that offer custom built web analytics software. Although there are several well-know web analytics software available in the market, sometimes companies require a custom software that can address a particular need.
Indian web analytics companies can meet this need, as India has a large pool of software engineers and web analytics professionals who can build custom web analytics software to meet unique web analytics requirements.
From building customized log analyzers, desktop applications, datasets or online dashboards, an Indian web analytics company can build any custom web analytics software. A custom web analytics software is useful in situations wherein an existing web analytics software is not able to address a requirement.
Campaign analytics
Campaign analytics is an integral part of web analytics. Online marketing managers invest a major part of the online budget into campaign analytics as it can get visitor traffic to the website. Campaign analytics requires both expertise and experience.
Indian web analytics companies can track, measure and optimize website visitor traffic and reach and acquisition initiatives. The marketing campaign can also be tracked and measured at the broad and key phrase level.
Web analytics companies in India can tell which campaigns are not performing and provide insight into the behavior of visitors when they click on a search keyword or banner and land on the campaign landing page.
Google Analytics services
Google Analytics is a free and easy-to use software that is a great web analytics tool if implemented properly. Most digital agencies and online marketers struggle with the implementation part.
Web analytics companies in India can help with the implementation and configuration of Google Analytics. From site statistics, advanced analytics, customization and optimization testing, Indian web analytics providers can help companies make the most of Google Analytics.
Web analytics trends
• The top management in a company is more likely to accept what web analysts say if there is considerable proof.
• Marketing managers want to measure the result of every online or offline initiative.
• There is a growing need for integrated marketing.
• Marketers use the language of web analytics. No longer are people unfamiliar with sessions, visits or visitors
• Companies are still struggling to find experienced web analysts.
• Web analytics consulting companies on the other hand are growing by the numbers and catering to the global need for expert web analytics.
• An education in web analytics is much sought after with the rise in independent web analysts

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