Valet seating is a service offered to consumers, who seek personal and professional assistance in obtaining seating arrangements to live events (e.g. concerts, theatre, sports), restaurants, dining halls, banquets, nightclubs, movie theaters, speaking engagements, ceremonies, assemblies, congregations, etc. Individuals who perform this service for consumers are called a valet.
The service generally commands a fee, which is paid by the consumer whenever the service is provided by a third party professional agent or broker, or it can be complimentary, whenever an establishment absorbs the costs as part of their business strategy. Even in situations where it is complimentary, the customary consumer practice is to “tip” the valet commensurate with the benefit received.
Valet seating, similar to valet parking, generally offers superior customer satisfaction and convenience to the recipient, in exchange for monetary compensation provided to the valet.
Explanation
A third party seating valet, such as a professional ticket broker, generally provides multiple benefits to their clients including; 1) convenience, 2) preferential seating /positioning within the venue, 3) seating to sold-out events, and 4) seating that can otherwise be difficult if not impossible to arrange.
In polar opposition to a full-service third party seating valet, complimentary valet seating can often be very simplistic in nature, representing nothing more than courtesy escorted seating service for patrons of an establishment, or members of an organization.
Value
From the consumer’s perspective, valet service from a professional third party seating valet can offer good value. In situations where seats are completely sold out to a particular event, or unavailable within close proximity to the actual stage performance, the consumer may consider this type of seating to such an event as priceless or highly valuable. Consequently, third party seating valets who can secure such seating arrangements for their clients are generally in high demand and compensated appropriately.
Luxury
Fundamentally, Valet Seating, similar in principle to Valet Parking, can be described as a luxury or premium service that is available to consumers. Accordingly, consumers invariably indulge in these services and lifestyle whenever possible and available, as the service makes a statement about the recipient that is consistent with the image that they are attempting to portray.
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