The Halo Group

The Halo Group is an independently owned, Manhattan-based marketing communications and branding agency that brings together an Executive Roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select list of international clients.
History
Denise Goodwin Pace and Linda Passante founded the agency as Halo Advertising and Marketing Communications in 1994.
By 2002, the agency had undergone several changes including agency name and location. As The Halo Group of New York City, the two partners, Pace and Passante, aimed to reflect the company’s expanded services in public relations, strategic planning, sales promotion and direct mail. Halo’s business model, combining integrated communications services and senior team attention, attracted a diverse roster of clients.
Co-Founder & CEO, Linda Passante, has been recognized within the industry as a “branding guru,” authoring articles published by Adweek
and other publications.

Her success has been duly noted, as she was presented with the Stevie Awards for Women in Business - Best Entrepreneur of 2007.
Industry recognition
Since its founding, The Halo Group has been honored with almost 250 creative awards in the Graphis, Telly, Summit , Addy and BOLI, Admissions Awards and Interactive Media Awards for its print, radio, TV, direct mail, out of home and new media campaigns over the past 15 years.

The Halo Group was recently acknowledged for the Guy Carpenter (Division of Marsh & McLennan Companies) new brand campaign launch. The origami-themed campaign, using global currencies to personify the company’s unique way of looking at risk, was launched in the Fall of 2007. The campaign was expressed in many forms, from a Capital ldeas website, to print advertisements, online components and event themes.
PR Week recognized The Halo Group's online game created to drive veterinary student prospects to the St. George's University web site. The interactive game featured a sarcastically rude "Lemur Swami," who challenged players to answer questions about animals, insulting them when they answered incorrectly.
The Halo Group announced its 128th and 129th awards for SGU with Silvers in the international Summit Awards and Admissions Advertising Awards shows. It follows a Silver Medallion for the same client in last year’s Awards for Advertising and Marketing Effectiveness.
The Halo Group announced its 130th award for SGU with a 2010 Bronze Telly Award. The 16-Year Partnership Yields Continuing Industry Honors for Agency.
Company Progression
The Halo Group announced the launch of Morgan Freeman's nonprofit organization, PLAN!T NOW on December 19, 2007. The agency worked to build a brand for the organization that will empower people to prepare through information and connection, and to provide a dialogue between hurricane-affected communities and those yet to be affected in high-risk coastal or island geographies in the US, Mexico and Caribbean.
January 28, 2009, The Halo Group coined the term “tradigional.” Described as a hybrid approach to their business, the agency announced a staff that handles both traditional marketing and digital marketing efforts.
With mainstream emphasis of the existing agency model being “broken” or even “dead,” The Halo Group announced the launch of a campaign promoting its collaborative work style on October 6, 2009.
On April 6, 2010, The Halo Group announced their position as agency of record with client Mount Airy Casino Resort.
On June 28, 2010, The Halo Group announced their position as agency of record with client Liebherr Refrigeration North America.
Clients
*Bank of Smithtown
*El Paso Global Energy
*Farmingdale State University
*Guy Carpenter - Div. of Marsh & McLennan Companies
*J.Kings Food Service
*Jasmine Technologies
*
*Knicks City Dancers
*Liebherr Refrigeration North America
*Marty Lyons Foundation
*
*Mount Airy Casino Resort (Pennsylvania)
*Plan!tNow Organization
*Qside FCU
*St. George's University (Grenada, West Indies)
*St. Mary's Healthcare
*The Grenada Chocolate Company (Grenada)
*Total Dental Care
*Varta Batteries (Germany)
*Veggie Patch (Israel)
Affiliations
The Halo Group is a member of the American Association of Advertising Agencies, the Public Relations Society of America, and .

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