Frank cooper III

Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc.
Career
After receiving a Bachelor of Science degree in business administration from the University of California at Berkeley, Cooper received his juris doctorate from Harvard Law School where he served as Supreme Court Editor of the Harvard Law Review.
From 2001-2003, Cooper served as Vice President of Interactive Marketing at America Online, Inc, where he managed music sales and marketing programs. In 1998 Cooper co-founded the largest Internet company focused on urban lifestyle and minority markets, Urban Box Office Networks, Inc (UBO). Prior to UBO he served as a senior business affairs executive for two iconic brands in urban music: Motown Records and Def Jam Recordings.
As Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc., Frank Cooper III is charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages. In addition to leading the development of the consumer engagement model, Cooper also leads Global Media, Global Entertainment, and Digital Engagement. In that capacity, he has served as the lead negotiator on PepsiCo's renewal of a multi-billion dollar deal with the NFL and led the negotiations and creative development of Pepsi's partnership with the hit television show The X Factor.
He also expanded the company's digital presence through exclusive partnerships (e.g., Foursquare, Twitter), original content development, and real-time marketing. Working with the Cornerstone agency, he launched Green Label Sound (a music services label for indie artist connected to the Mt Dew brand), as well as spearheaded partnership deals with Beyonce, Michael Jackson, Eminem, One Direction, Nicki Minaj, Lil Wayne, Apple, Twitter, among others.
From 2008 - 2010, Cooper served as Chief Marketing Officer for Sparkling Beverages for Pepsi-Cola North America (PCNA), where he oversaw PepsiCo's entire soft drink portfolio. Cooper led the re-launch of trademark Pepsi, positioning the brand around the idea of optimism and positive change. From the Word Play advertisements, to the Webby Award-winning Dear Mr. President, to the Pepsi Throwback product, to the Pepsi Refresh Project, the re-launch was widely recognized as one of the most innovative and effective initiatives by PepsiCo in years.
Cooper also spearheaded the most successful limited-time offering in Pepsi history, through a consumer-generated platform called DEWmocracy. Working closely with Forest Whitaker, he developed an online story-based game that allowed consumers to create the next Mountain Dew product. In a 12-week period, the limited-time offering yielded over 17m cases worth approximately $100 million at retail.
Within PepsiCo, Cooper has also worked as vice president of promotions and interactive marketing, supervising Pepsi-Cola North America's (PCNA) national and account-specific retail marketing efforts. He joined PCNA in July 2003 as vice president for multicultural marketing & strategic initiatives.
Honors and Awards
Cooper has been recognized as one of Fast Company’s 100 Most Creative People in Business (#44), Advertising Age’s Entertainment A-List, Billboard Power 100 (#13) and with the Ad Color Legend Award.
Memberships and Associations
Cooper formerly served as Chairman of the American Advertising Federation.

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