The Ebony Cactus

The Ebony Cactus is a free, online magazine. It is dedicated to minority businesses in the Southwest United States. It comes in full color showcasing new and existing businesses in Arizona, Nevada, and Southern California. It is the “largest free non-governmental online source of information on African American business in the Southwestern United States.” It is a for profit business that is supported by magazine advertising revenues.
Purpose
Ebony Cactus is meant to provide information, training, and strategic solutions in the areas of human resources, supplier diversity, business management, creating opportunity, and creativity and innovation. They provide knowledge to minority business and Fortune 1000 companies with Cactus radio, TEC magazine, and ProServices. They value creativity as the link between minorities and American business as well as access and exposure to leaders and professionals around the U.S. and the world. They use interviews with “C-level” individuals, CEO, CSO, COO, etc., to bring insight and experience to the readers.
Layout and Subscription
Subscribers receive the magazine twice a month in PDF format that can be viewed on a Macintosh or a PC. It can also be viewed directly from the website. Archived editions are accessible from the homepage. The magazine prints into hard copies just as it is viewed on the screen.
As of March 2006, there are 30,000 subscribers. Most are located in the Southwestern United States but their readership extends through 45 states and 49 countries.
On the Air
On the Air is an internet business radio show that is broadcast once a month to offer insight about connecting small businesses with larger corporations. It is an auditory supplement to the online magazine. The radio shows are available in podcast format on the home page.
NxT Horizon Magazine
This is a new branch of The Ebony Cactus magazine that emphasizes a “seize the day”
methodology. They acknowledge that there is a new American Renaissance that encourages the coming together of the American people. They believe that when the diversity of America can bring about an explosion of education, arts, and culture. The purpose is to share the how of achieving innovation in the business realm.

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