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SunGlassesUK.com
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SunGlassesUK.com is a British online retailer of designer sunglasses. Overview SunGlassesUK.com was launched in May 2000 by the Internet entrepreneur Jonny Lee (with over 20 years of experience in the optical industry), specializing in the retail of discounted sunglasses, from an extensive range of designers. one of the most successful ideas, which contributed to the popularity of SunGlassesUK.com, was the "celebrity matching" service ("the shades of the rich and famous"), offering exactly the same brand and shade of sunglasses as those of the favorite celebrities. In addition, superstars themselves buy from this website. Designer brands The offer consists in sunglasses produced by established designer brands. As of 2003, a survey among customers found Gucci, Chloé, Prada and Dolce & Gabbana as their most popular designers. Among the other brands, routinely reviewed in press coverage and in press releases are Ray-Ban, Oakley, Christian Dior, Tom Ford, Serengeti. 
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