Strategic Public Relations

Strategic Public Relations (PR) involves creative planning, media research, and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. Because of intense competition in the present print and electronic media, research is getting higher priority. PR consultants with their research expertise try to deliver quality content to attract media fitting their clients communications.

In India, a couple of PR agencies practices strategic PR. And the trend is very new in India as the Indian economy is growing and experiencing intense competition in every sector. The agencies in India who pioneered the strategic approach in PR campaign are Text100 and Deesha Communications in India. Strategic PR ensures well defined communications towards precise positioning in the industry.

The trend is also the core reason for acute shortage of consultants in the PR industry. Strategic approach requires high level of business intelligence and analytical skill with editorial understandings. Quality MBAs are required to maintain this positive trend in the industry.

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