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Star CJ Alive
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Star CJ Alive is an Indian tele-shopping channel formed from a joint venture between STAR Asia of News Corporation ('NewsCorp') and the South Korean home shopping major, CJ O Shopping Co. Ltd. The channel offers a wide range of products which include electronic goods, beauty products, furniture, jewelry etc. and has partnered with brands like Satya Paul, Adidas, D’damas, LG, Corelle, Samsung, Benetton, Canon, Philips, Morphy Richards, Tanishq, Reebok and Olay to sell their products. The channel interacts with its viewers by phone once they call to purchase items by advising them on what to buy, even offering them more information regarding a particular product. Once an order is placed the products are usually delivered within 5 days. During the pilot phase, STAR CJ Alive interacted with more than 40,000 consumers availing its services. |
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