Explainer video

An explainer video is a web video that supplements textual information in audio-visual form. They are typically short, usually ranging from one to three minutes, to present information on business, products or services in a simplified manner.
Explainer videos can be delivered across a wide range of online platforms including emails, blogs, newsletter and networking sites. Being short in length, explainer videos are able to explain things faster, thus saving time of both the business and its audience.
Creation process
There are several stages involved in the creation of an explainer video. The process starts with research and script development, where a script is prepared suiting the information to be conveyed. Then a story board is prepared sketching out the script in visual form. At this stage all the scenes are shown with detailed description, explaining each action and movement that will take place in the video. The third stage is the voice over stage where the voice-over artist narrates the script. In the last and final stage, the story board is animated.
Explainer Video and Conversion
According to research from internet retailer, Explainer video can increase conversion rates from 20% to 75%. People will have more desire to buy after watching the explainer video. Basically, people love to buy products that they already know well.
Why any organisation needs an Explainer Video?
We live in a day and age, where the sheer number of companies offering and selling their services and products online is growing at an incredible rate. Everyone’s goal is to present themselves in the very best way as they can. It is very important to grab attention quickly since there are too many distractions for travellers of the online space. Luckily, there are ways you can get and gain more interest and convert this into engagement with your online content. One of these ways is the use of explanatory videos. Read on and find out why this is such an important thing to do and a powerful tool for your online presence. The foremost reason for why everyone should use an explainer video is to connect in an engaging way with their audience and thus be memorable. Did you know that if you have a video on your site telling more about your company and services, people will almost certainly watch it? According to the latest surveys and research into this, consumers now prefer to watch these short explanatory films instead of reading long pages of text. In a way it is common sense that an animated intro video is more fun to digest than a written introduction. This is main the reason for why there are now all sorts of videos online that help you find out more about companies and their offerings.Another reason for why most companies representing themselves online use these web videos is to make their site more interesting. Apart from intro videos and corporate videos, there are not many other more captivating ways to present training, product descriptions or concept explanations - or anything you can think of - than using a specifically produced video for this. Even testimonials presented in an explanatory videos are more interesting than the written thoughts and reviews about a certain site, service or product.Specifically relating to training, education and tutorials, if your site is offering tutorials then these animated explainer videos will surely help anyone understand more about the content trying to be delivered. They will help viewers understand the details and instructions about even the most complex topics easily since they are actually being guided by a narrator and the visual cues - whiteboard animations, for example, lend themselves extremely well for this type of explainer video.As briefly mentioned above, these explanatory videos are also very effective for sharing testimonials about a certain product or service. For example several testimonials can be presented in one video to showcase what great opinions people have about a product or service - the flow of information makes it easier for the viewer to lean back and take the information in. Overall, site visitors will find your site and its content more attractive and a lot more interesting - they’ll be engaged by it and thus remember you.

Main Menu

See Also

Main Menu