Social matchmaking

Social Matchmaking is an extension of traditional matchmaking into a group setting. The purpose of Social Matchmaking is introducing people for the purpose of dating, marriage, friendship, gaming, or social networking.
Social Matchmaking takes a number of compatible individuals with similar interests and puts them together in a group environment. The intention is to relieve the stress of one-on-one dating, which can feel awkward or forced. This approach is generally employed by dating services in urban areas. Social Matchmaking differs from other forms of group dating like speed dates, as it allows singles to focus on an activity in an open setting. There is little to no time constraint or formatting guiding interactions. Involved parties are typically single and have been hand-selected based on compatibility.
Social Matchmaking is similar to social networking in that it provides a venue for people of similar interests to meet and communicate. The main difference with Social Matchmaking is that it is often geared toward those seeking romantic relationships. Also, social networking can take place in online venues like Facebook, while Social Matchmaking is centered around a face-to-face experience.
Who Uses Social Matchmaking?
Often, people who find the most benefits from Social Matchmaking are those who lead busy lives or dislike blind dates. Social Matchmaking companies set up the dates in advance -- they choose the venue, hand-select the participants, and determine details like day and time. For certain personality types, group environments are intimidating and lead to quiet, reserved behavior. Many Social Matchmaking events feature a host whose presence is meant to introduce everyone and progress conversations, particularly for the introverted participants.
This approach provides a shortcut to meeting individuals who are naturally drawn to a specific personality type, then offers an interactive social environment for interpersonal engagement. The goal is to take out the edge of expectation that is often accompanied by blindly meeting an individual.
Alternative Definitions of Social Matchmaking
Many regard online dating services as Social Matchmaking companies, though many sites do not serve a matchmaking function outside of providing a venue for interested individuals. These sites often require members to act as their own matchmakers, seeking out others on their own time. Typically, Social Matchmaking companies serve as matchmakers, providing a time and place for individuals to meet in a real-time social setting.
<strong>Social Matchmaking in Online Gaming</strong>
There are Social Matchmaking platforms in online gaming that matches players to compatible partners in interactive games like Halo 3. The purpose of Social Matchmaking is to improve online gaming.

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