SmashLAB

This article is about the Canadian design company. For the Discovery Channel show see Smash Lab
smashLAB is an interaction design firm based in Vancouver, British Columbia, founded in 2000 by Eric Karjaluoto and Eric Shelkie. The firm originally offered a wide range of design services, from identity to advertising. Now it focuses on interactive strategy.
Notable projects
Design Can Change
In early 2006, smashLAB launched Design Can Change, an initiative to unite the world's graphic designers and address climate change. One of its objectives was to highlight the fact that designers influence the buying decisions of businesses and organizations with massive advertising budgets and being in control of such vast purse strings gives committed designers the ability to make a huge difference. Design Can Change asks designers to sign an online pledge to show commitment to sustainable design practice. Signatories are listed in a searchable directory of like-minded studios.
Design Can Change was featured on popular online design magazines including Design Observer and PingMag and in design publications such as HOW, Applied Arts and Metropolis. The initiative also received press from The Globe and Mail, The Vancouver Sun, The Weather Network, and was named one of “today's most influential designs” by TIME Magazine's Design 100.
==="A Primer in Social Media"===
In March 2008, smashLAB developed a white paper titled “A Primer on Social Media”, which they freely distributed on their website. Excerpts were reprinted in the May 2008 issue of Advertising Age.

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