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Nucklerz
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Nucklerz are brightly colored one-size-fits-all adjustable rings that bring together the world of fashion and the world of toys. Launched in 2013, Nucklerz are manufactured and distributed by Rotten Little Nerds, an Australian toy development company. Nucklerz retail in packs of 4 spelling out messages including OMG, LOL, #FUN, LMAO and BOOM. Reception When Nucklerz first launch in December 2013 in Australia, many toy industry professionals predicted that Nucklerz would become the hottest new collectible craze, and were quick to draw comparisons to Rainbow Loom and Sillybandz. After being featured in a number of prominent kids magazines, including , Total Girl, Disney Magazine, Girl Power, Little Angel and Just Kidding, Nucklerz developed a craze like following, with kids collecting and trading Nucklerz. Nucklerz have been banned in some classrooms for being a distraction. As of March 2014, Nucklerz are sold in selected Toyworld stores across the country, and online at nucklerz.com. 
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