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NOHO: The Hangover Defense
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NOHO: The Hangover Defense, is a dietary supplement developed by Jay Grdina and Sean Stephenson. The beverage is designed to prevent the common hangover by balancing and restoring the body of natural nutrients lost during an extended alcoholic binge. Consumption The beverage is sold in a 2 fl. oz. (59 ml) shot. It's flavour is suggestive of both citrus and ginger ale. It can be consumed together with alcohol as a mixer or prior. Ingredients It contains: * Vitamin A * Calcium * Iron * Phosphorus * Magnesium * Zinc * Prickly Pear Fruit Extract * Ginger Root Extract * Water * Aloe Vera Gel * Citric Acid * Potassium * Chelate Amino Acid * Sodium Citrate * Potassium Chloride * Natural Flavors * Sorbate * Sucralose * Xanthan Gum * Sugar. Reception CNBC featured the brand on June 20, 2011. NOHO President Sean Stephenson said, "We probably sold 450,000 units total last year. That number this year soon will (be) five times that, six times that." NOHO has also been featured in The New York Times, Beverage World Magazine, Beverage Spectrum Magazine, Bevnet Online, and Niteguide Magazine. The company signed a distribution deal for Las Vegas, MGM Hotels and Casinos, 7-11, Circle K and other specialty stores. Many celebrities have been spotted drinking NOHO including Lil Jon, Simon Rex, Brody Jenner, Audrian Patridge, Gabrielle Union, and Cisco Adler. 
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