smarTours is a U.S.-based tour operator, which provides travel packages to Europe, Africa, Asia, Latin America, and the South Pacific. smarTours headquarters is located at 501 Fifth Avenue, Suite 1402, New York, New York 10017. smarTours has been in operation for 20 years. History smarTours was founded in 1996 and has remained a privately owned company since its inception. The company provides over 40 tour products throughout the world according to its website, including a variety of cruise offerings. The company started with a single tour to China and currently offers travel packages throughout Europe, Africa, Asia, Latin America, and the South Pacific. smarTours initially focused on air-inclusive tour packages to Asia. When smarTours found its niche, it began expanding its tour offerings to other regions across the globe. Starting in 1999, smarTours began adding tours to Europe, Africa, and South and Central America. By 2008, the company developed its destinations outside of Asia and its annual travelers were spread across Asia, Europe, Africa, and Latin America. In 2015, smarTours celebrated its 20th anniversary as a tour operator.<ref name="auto"/>
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