Scott Inniss

Scott Inniss

Scott is a public relations and communications specialist whose work has been published and noted in media across Canada.

Initiatives he has helped launch include the new international standard for measuring tourism, the Tourism Satellite Account (TSA) in the early 2000s, and campaigns of note include those executed for Lutfhansa Airlines and Hilton Hotels in the 1990s, and establishing a new profile for the annual Mondial de la bière festival in Montréal in the 2000s. The TSA, in particular, has since become recognized by more than 75 national and federal governments as the new world standard in measurement of tourism data. The Mondial de la bière festival, was recently cited by journalist Stephen Beaumont as Canada's largest festival in its class.

Scott is a graduate of Dalhousie University (Halifax) and the journalism program at the University of King’s College (Halifax). Scott held print journalism jobs across Canada in the 1990s. He started out in sports writing and book reviewing and then moved into general reporting, features and editing. Scott's literary reviews in Canadian newspapers and essay on Douglas Coupland's oeuvre in the Literary Review of Canada helped establish his name, along with reporting for the Toronto Globe and Mail during the 1995 referendum on secession in the Canadian province of Québec.

Scott held journalism jobs across Canada, and was part of the generation of journalists who built the new cultural weeklies in Ottawa and Montréal, contributing to the Ottawa Xpress, the Montréal Mirror, and Hour magazine.

In 1998 Scott changed his career focus, and founded communications and PR company autoroute communications. Fluently bilingual, Scott is comfortable working in both of Canada's official languages. An introduction to Scott’s business, autoroute communications, is available on the company’s website: www.autoroutecomm.ca

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