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Riviana Foods
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Riviana Foods, Inc. is a subsidiary of Ebro Foods, S.A. When it merged with American Rice Inc. and New World Pasta Co. in 2017, it became the largest manufacturer of rice and second largest of pasta in the United States. Its estimated sales revenue at the time was $1.5 billion. Mahatma Rice Controversy In August 2020, after competitor brand Uncle Ben's announced it would phase out its logo because it depicted a racial stereotype, two teenagers from Atlanta petitioned Riviana Foods to remove the mascot from its Mahatma Rice packaging. The teens, Rohan and Rani Srivastava, complained that the mascot was an offensive depiction of stereotypical Indian man in a turban and kurta pajama pants. In response to the petition, Riviana Foods removed the mascot from the Mahatma Rice website and pledged to remove the mascot from packaging by October 2020. |
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